Executive programs.

For the people who set direction: the Muslim travel market, the standards and the decisions that move a business or a destination. Delivered in person.

Halal Tourism Executive Program

One program, in two formats.

  • Executive briefing

    One day, for a leadership team: the market, the standards and the decisions in front of you. Can be run privately for your organization.

  • Residential program

    Three to five days, for a government or destination: from policy and access to measuring results, with site visits. Can be run privately for your delegation.

Custom programs for your teams.

Programs built around your team, from senior managers and specialists to frontline staff, delivered in person. Participants prepare online here first, and take an assessment before and after.

  • Muslim-friendly facilities

    Prayer spaces, Qibla marking, wudu areas and washrooms, planned for your building.

  • Halal food and kitchens

    Sourcing, kitchen practice, menus and how you show diners what you offer.

  • Ramadan

    Service, menus, timings and operations through the month and Eid.

  • Frontline service

    Welcoming Muslim guests with confidence: needs, culture and the questions they ask.

  • Sales and marketing

    Reaching Muslim traveler segments authentically, from campaigns to packaging.

  • Destination readiness

    Preparing a tourism board and its industry partners to welcome Muslim visitors.

  • Halal Chef A hands-on program for chefs and kitchen teams on Halal food preparation and kitchen practice. Coming soon.

How a custom program comes together.

  1. Step 1

    We scope it with you

    Your audience, your property or destination, and what they need to get right.

  2. Step 2

    Participants prepare online

    Short reading and an assessment here, so the day starts from what they know.

  3. Step 3

    We deliver it in person

    Led by CrescentRating trainers, built around your own spaces and cases.

  4. Step 4

    They show what they learned

    A second assessment afterwards shows what changed.

To learn on your own schedule, see the online courses, starting with a free one.