Win more Muslim travelers.
Practical training from CrescentRating, the organization that rates and ranks Muslim-friendly travel, for hotels, destinations and the people who serve them.
Training for every part of the Muslim travel journey.
Choose where you work. Every program is built for the decisions your role actually makes.
- Hotels Learn what Muslim guests check before they book, and make sure every team gets it right, from the front desk to the kitchen.
- Restaurants and F&B Give chefs, kitchen and service teams the confidence to serve Muslim diners well, and to show them what you offer.
- Travel agencies and tour operators Plan, sell and support trips that meet the needs of Muslim travelers, from the first inquiry to the journey home.
- Attractions and venues Welcome Muslim visitors and delegates with the prayer spaces, food and service they look for.
- Destinations and tourism boards Prepare your tourism board and its industry partners to attract, welcome and keep Muslim visitors.
- Universities Teach the Muslim travel market in hospitality and tourism degrees, with Academy content and certificates.
- Leaders and governments Executive programs on the market, the standards and the decisions in front of you.
- Not sure yet? Answer a few questions and the Skills Competency Compass suggests where to start.
Learn from the organization that sets the standard.
Since 2008, CrescentRating has defined what Muslim-friendly means in practice. Hotels, restaurants and attractions are rated against our standards, and destinations use our Global Muslim Travel Index to see how they compare.
The Academy teaches from that same research, so your team learns what is actually measured, not a general idea of it.
- Muslim international arrivals in 2025
- 196 million
- Muslim international arrivals in 2025
- Muslim international arrivals projected for 2030
- 262 million
- Muslim international arrivals projected for 2030
- Muslim travel expenditure projected for 2030
- USD 310 billion
- Muslim travel expenditure projected for 2030
- destinations ranked in the Global Muslim Travel Index
- 150
- destinations ranked in the Global Muslim Travel Index
Source: CrescentRating, Global Muslim Travel Index.
Find your starting level.
Answer a few questions about your work, and the Skills Competency Compass suggests where you or your team should begin.